The Mariah Carey Call!
"Making It"
Knowledge, Wisdom, and Guidance for The Talented at Heart
by
David Hamilton

from Atlanta concert
Mariah Carey
____________
Marketing to promote yourself is the key to promoting yourself
successful. If you are involved in entertainment and you are meeting people and
learning from them, you can use what you learn to help promote yourself better,
IE this book I am writing.
One way you can market to promote as an artist is simply to learn from your
mentors, and then promote what you do by selling the fact that you learned it
from the person others might look up to as well. This translates to internet
marketing if you can simply take your learning and let people on the internet
learn from what knowledge you have. Mariah Carey had been going through some
rough waters in her career and she wanted to share some of her experiences with
us in Miami. Mariah has a strong following of fans in Florida, in part to her
willingness to give interviews to the radio stations she listened to while she
was in South Florida. We had a great interview with Mariah
where she just wanted to vent on the music business and her frustrations with
making things happen for herself. Her goal was to promote her movie and our goal
was to let her promote the movie if she was willing to give helpful advice to
young musicians. The barter system, networking and then promoting to you!
We were actually asking her questions about the music business and what kind of
advice she had for people trying to break in during a hard time in the music
business, so we could post this interview on our web site to help young
musicians.
1. What advice can you give young up and coming artists about the
entertainment business ?
The Entertainment Industry as a whole is harder now than ever before. For
instance, the record labels want to find the whole package in an artist. from
marketing to promotions, they want to see the artist doing it all ahead of time.
My advice to anyone wanting to be a part of the entertainment business is to be
prepared for the ups and downs, it is not all glitz and glamour.
Mariah Carey was going through a struggle with the industry for a brief second. We wanted to get her word out to the entire country based off this one interview, so we made it possible for people to come to my web site and DL parts of the interview. At the time I was also working with Hollywood Hamilton as a guest host from South Beach. Hollywood's countdown had aired a part of the interview as well to get Mariah's word out to people that might not have heard what she had been going through, and how she was spending her time while the music business was going through major changes. She wanted everyone to know she was doing good despite the rumors that were floating around, and she wasn't able to sit and do interviews for hours, so this form of marketing called market promoting, was knowing we were getting her word out to the right people by being on a countdown that was heard nationally. We actually got her message to be world wide, and then we made it easy for anyone to download her interview to listen to on there own. You can hear an interview clip here....
http://www.ezstreetrecords.com/davidhamilton/EzGuide/Audio/mariah1.mp3
during this little clip, Mariah Carey vented how she felt about the music
industry and why she then decided to do movies that critics frowned upon. Since
you may not have this luxury of having HUGE interviews to use for your internet
marketing, think out of the box and be creative with what you can use to
establish a source of information to share. In turn this helps promote you as an
artist, and it develops some respect to people learning from you.