Lifestyle
"Making It"
Knowledge, Wisdom, and Guidance
by
David Hamilton
Helping Your Own / Lifestyle Marketing
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As mentioned
earlier, I recently added a
part to my Ez Street Records “Air Checks” for air talent. For no charge at all,
I gave people space on my site to add a resume, information about each person,
an air check, and production. For those of you not familiar with radio
terminology, an air check is the sound bite that program directors and future
employers listen to, to determine a hire. You can see for yourself what a site
like this looks like at
www.ezstreetrecords.com/airchecks/talent.htm
this alone helped me meet and network with plenty of radio people all over the
US that were looking for work. Networking with people in your field will help
you build up strong word of mouth, and it will also give you a better idea as to
how to generate good lifestyle marketing as well.
Learning how to market towards lifestyle
Lifestyle marketing sounds technical to many, but the reality of the word is
selling your product in the right place at the right time. South Beach, Florida
can be a hot and humid place to be in the month of August, and people in South
Florida learn one thing at a very young age, staying cooled down at all times. I
was a member of this fitness center on the beach that was a hub for tourists and
locals alike, to work out. Across the street and down the block was a huge well
known health food store that catered to the busy life style of Floridians. The
lifestyle of a person frequenting the health club would be to work out and then
to cross the street and go to the health store. This smart college school girl
had a brilliant idea, she got herself a little home made uniform, made herself a
little stand, and sold bottled water for $1.50 and healthy fruit juices for
$2.00. At first I was attracted to her stand because she was attractive… hahah
She had this tight little shirt that said, “Thursty Yet ? Get Wet !” She worked
out a deal with a small market store that sold beans and tortillas etc, for
every bottled water she sold, she would give the man .25 By the end of summer
she became so popular, the fitness center actually hired her to work for them,
and she even got her own stand in front of the fitness center. She became a part
of people’s lifestyle by being in front of the club. Being a part of someone’s
lifestyle means that people grow so accustomed to you and what you do, that you
are in there mental planning. For instance:
Person A’s plans: Go to the club, work out, after words, grab a cold
apple juice from the stand, and walk the beach.